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Platinum vs. 14k White Gold Vs Sterling Silver

	Platinum	14k White Gold	Sterling Silver
Color:	Naturally bright white	Gold is naturally yellow and other metals need to be added to change the color to a champagne gold, then finished with rhodium to achieve the bright white color.	Naturally grey
Formula:	95.2% platinum, 4.8% ruthenium (for increased scratch resistance.)	58.5 % gold, 23.5% copper, 11% nickel, 7% zinc with a rhodium finish. Our nickel-free white gold formula is 58.5 % gold, 22.5% copper, 9% silver, 6% palladium, 4% zinc with a rhodium finish	92.5% silver, 7.5% copper.
Allergy Info:	Platinum is hypoallergenic.	Contains nickel and copper. We offer nickel-free products on some products and can custom make a nickel-free version of others for an additional cost.	Contains copper.
Cost:	Platinum jewelry is more expensive! Platinum is 1.5x as heavy and around 10x more rare than gold.	14k Gold jewelry is less expensive! Currently, gold costs more per ounce than platinum, but because of platinum's density, it takes twice as much platinum to make the same exact ring. 14k Is also alloyed with more metals, so less gold = less expensive.	The least expensive of the precious metals. Silver is abundant and lightweight.
Durability:	More durable than gold and has higher scratch resistance. Great for designs with smaller prongs or thinner bands since the metal won't bend as easily. Durable enough to wear in water for swimming (if your platinum contains stones, please check gem durability).	Durable and lightweight, with high tarnish and corrosion resistance, but is also softer than platinum, and can be scratched or lose its shape. The rhodium finish is extremely durable but may fade over time, showing the less-white color underneath. While not noticeable in most cases, it may need to be refinished to make it bright white again.	Silver is soft, malleable, and prone to tarnishing. If the jewelry is too thin, it can become misshapen. Silver is not recommended for thinner pieces.
Care:	Plain platinum jewelry can be cleaned with mild soap, warm water, and a soft brush or cloth. Or clean in an ultrasonic cleaner. For jewelry with stones see our care guide.	Same as platinum, plain white gold jewelry can be cleaned with mild soap, warm water, and a soft brush or cloth. Or clean in an ultrasonic cleaner. For jewelry with stones, see our care guide.	Clean your silver with a soft cloth and mild soap and water. Only use an ultrasonic cleaner on silver with no stones.
Investment:	Platinum jewelry is a great investment. It's rarity, durability, and long-term demand remain high. Platinum has an excellent resale value, and jewelry can be passed down as heirlooms.	Gold's value has greatly increased in more recent years. Its rarity, beauty, cultural significance, and usefulness means it will always have good resale value. Gold jewelry can be durable enough to last for generations when taken care of properly, but may need to be repaired, repolished, or replated over time.	Silver's abundance and softness makes its resale value lower than that of gold and platinum. Well made and well cared for silver jewelry can last for decades, but may need to be repaired, repolished, and possibly reshaped over time.