Google recently announced they were adding even more AI features to its search engine, the newest effort in the constant push by tech giants to use generative AI. For small businesses like ours, this may make getting websites to show in a search harder than ever. So what does this mean for Automic Gold?
Truth In Advertising
A.I has become the go-to for businesses to create product images, titles, descriptions, and advertisements. Meta and Google even offer "AI enhancements" to sellers to make their products more appealing. This forces customers to be nervous about every single purchase because they cannot trust what they're shown.
Automic Gold never uses AI in our marketing or our products. We don't even photoshop our models, so you can always trust that you are getting exactly what you paid for.
Expert Information
Let's face it, AI searches only get it right some of the time. AI often gives you the most popular answers, which are not always the correct ones, it can omit crucial information or just make things up when it doesn't know. It's also known to be inherently biased, often reflecting the views of the people who created it.
Our founder, AL Sandimir, isn't just the company owner and designer, they were trained in gemology at the GIA, and finished classes at 4 different jewelry schools for subjects such as metalsmithing, gemstone setting, and design. They have years of experience as a bench jeweler and setter, which gives them a deeper understanding of how a design works, not just aesthetically but also practically.
Between our founder, our team of expert jewelers, and knowledgeable staff, we collectively have decades of experience in our field and are always happy to answer any questions you may have about jewelry, gemstones, metals, and designs.
A Sustainable, Human-Run Company
It's no secret that data centers are heavily contributing to the clean water crisis and use immense amounts of power, which increases pollution and creates "heat-islands" that harm plants, wildlife, and people. The locations of the data centers also create a disproportionate environmental burden on Minority communties. In addition to its eco-destruction, AI is known to steal from artists, authors, and creators without consent, credit, or compensation. It does all of this while replacing a human workforce in so many different fields, leaving so many people without an income in an ever unstable economy.
Our commitment to refusing the use of generative AI is tied directly to our commitment to sustainability. On top of our activism, inclusivity, and ethical sourcing and manufacturing, we are a human-run company.
What does that mean?
No AI Chatbots: When you email or call us seeking customer service or to create you a custom piece, you are always speaking to a real person.
No AI Models: Everyone you see on our website, ads, emails, and social media is a real human (or dog).
No AI Images: Our photographer takes and edits every product photo and films every video.
No AI Writing: Every word on our website, social media, ads, blogs, etc.. is written by a human.
No AI Art: Our graphic designer creates every cool piece of art, stickers, packaging designs, website graphics, etc.. just for all of you. And our CAD designers digitally create every piece before our jewelers turn them into reality.
While the use of generative AI is becoming harder and harder to avoid, we will always prioritize humanity, sustainability, and ethics.
